
Our Story
Hi, I’m Christina, a wife, mother of three girls, former NICU nurse of over 15 years and the Founder of Luxie Charm. I am so glad you are here!
During my time in the NICU, I quickly noticed that the clothing available for these fragile little ones was often too big and made from materials that irritated their delicate skin. As parents of a NICU baby, clothing your baby is one of the first and sometimes the only thing you can do for your baby. Parents should be able to enjoy this time and not be stressed about where wires are going and if the outfit is going to actually fit their baby. As nurses, we had to fold sleeves numerous times and cut holes in the clothes for wires to go through. Seeing this was the start of my dream to start a clothing line focusing on preemies and NICU babies.
In 2020 when the world shut down, I made the extremely hard decision to stop working and stay home with my girls while my husband was still working. I started thinking about my dream to design and provide high-quality and comfortable clothing specifically designed for premature babies and babies in the NICU. Although this was just a dream for many years, I now had the opportunity to pursue my dream.
Now was the time!
I was determined to create a clothing line that would bring comfort and joy to both the babies and their parents. After a LOT of research, sampling fabrics, perfecting sizing and functionality — Luxie Charm was created.
Luxie Charm will revolutionize the way preemies and NICU babies are dressed. My vision is to create a brand that not only provides superior comfort but also embraces the unique needs of these tiny miracles. The softness and hypoallergenic properties of bamboo fabric is perfect for their delicate skin. The accessibility and sizing is custom to our brand. With meticulous attention to detail, every piece was thoughtfully designed to prioritize the well-being and comfort of preemies and NICU babies.
At Luxie Charm, we have made a commitment to promoting the well-being and health of premature and NICU babies by ensuring that their clothing is safe, gentle on their delicate skin, and tailored to their unique needs. We believe that every preemie and NICU baby deserves to be wrapped in love, comfort, and style.
YOU are our brand, the reason we are here! We will always listen to YOU, this brand is not only for the babies but for the parents as well. Please feel free to reach out and tell us your story, what you would like to see in the future or just to say hello.
I can’t wait for you to join in on this extraordinary journey as we celebrate the resilience and beauty of all these tiny miracles.
XO,
Christina