Begin Your Baby’s Journey With Us

Made for even the tiniest baby

Experience the perfect blend of comfort, functionality and style with our exclusive collection

  • NICU Nurse Owned

  • Perfectly Fit for Preemies 

  • Made from Bamboo Viscose

  • Sensitive Skin Friendly

Zippered Rompers

1 6

Shop Our Prints

1 8

NICU Essentials

Baby's First Outfit

The NICU is not what you expected, planned or hoped for. It doesn't have to take away from the simple joys of having a baby… The first outfit is a milestone experience and it's even more special when your baby is in the NICU. Every parent should feel joy putting on their baby's first outfit.

Our ultra-soft bamboo is designed for this moment! Our outfits are meticulously sized and accessible for leads and wires. They are completely hypoallergenic, thermo regulating, and eco-friendly.

The perfect outfit for your little one!

Luxie Charm

Our Mission

Our mission is to provide the softest, safest, most sustainable clothing for premature babies, ensuring their comfort and well-being. We are dedicated to using eco-friendly bamboo fabric that is gentle on delicate skin and the environment.

By promoting awareness about sustainable fashion, we strive to create a positive impact on both tiny lives and our planet, while supporting families during their challenging journey with love and care.

Loved by Parents & Staff

NICU Friendly Features

Luxie Charm takes into consideration the medical devices and equipment that NICU babies require. Our clothing is tailored to their unique needs.

Our bamboo outfits offer strategically placed access points for easy access to medical devices, double zippers for minimal disturbance during exams and diaper changes, built in mittens and interchangeable footies to keep your little one warm and to keep them from pulling at tubes & wires or scratching themselves. Our NICU adaptive clothing lets parents dress their baby comfortably.

  • Quick Shipping

  • Amazing Customer Service

  • CPSC Certified

  • Stretches to Fit Longer

Swaddle Blankets

1 8

Neonatologist Recommended

"Parents experience a loss of normalcy upon the admission of their child in the NICU. Little moments and seemingly little actions can impart normalcy in an otherwise abnormal circumstance. Clothing designed specifically for preemies that provides access for leads while also allowing the child to experience soft comfort is paramount."

-Peter M., Neonatologist

Shop Our Favorites

Beanie Hats

1 8

Bow Headbands

1 8