Perfectly Pink

Discover the Perfectly Pink collection, thoughtfully designed for the comfort and care of your little one. This collection features NICU-friendly premature baby clothes, including the cozy beanie hat, adorable baby headband, breathable bamboo swaddle blanket, and the versatile zippered baby romper.

Crafted from ultra-soft, hypoallergenic bamboo fabric, these essentials offer unmatched comfort for delicate, sensitive skin while ensuring ease of use for parents and medical staff. Perfectly tailored for premature babies, this collection combines functionality with timeless style to provide comfort and support during their earliest days.

Meet Our Founder

Christina, a former NICU nurse with over 15 years of experience, founded Luxie Charm after seeing how ill-fitting and uncomfortable most preemie clothes were. Her hands-on work with fragile infants inspired a line designed for real hospital needs- soft, hypoallergenic bamboo fabric, NICU accessibility, and perfect sizing for the tiniest babies.

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Let customers speak for us

from 75 reviews
So soft and great

So soft and great quality

Sydney Childers
Comfy Gray Baby Headband
So adorable! We love this

So adorable! We love this brand!

Cheryl Zoltz
Sweet as Honey Swaddle Blanket
Customers love the softness and sizes

Customers love the softness and sizes.

Cheryl Zoltz
Comfy Gray Bamboo Swaddle Blanket
We absolutely love these! The fabric is so soft and gentle

We absolutely love these! The fabric is so soft and gentle, and the design makes it so easy for NICU nurses to dress and undress our little one without disturbing any monitors or wires. The sizing is perfect for preemies something that’s surprisingly hard to find. You can tell they were made with real NICU families in mind, and that means so much. Highly recommend to any NICU parent looking for something safe, functional, and adorable for their baby!

Hannah
Perfectly Pink Ruffled Zipper Baby Romper

such a cutie onesie & very adaptive for gtubes! I do wish the slot on the side was slightly bigger & also that there were footies on the bottom of the onesie, but otherwise i love it!

alyssa
Luxie Charm

Absolutely gorgeous sleepers and bow, material is super luxurious and soft. The packaging is so pretty! The owner provided the most beautiful handwritten note and a surprise! I cannot recommend these enough, the quality makes the price absolutely worth it!

Kyla
Luxie Charm

The onesies were well made and absolutely adorable. My daughter got many compliments of being “best dressed” in the NICU. Even bought more and gave them out to fellow NICU moms! Will always recommend!

Amber
Luxie Charm

I am so excited for my little girl to wear this it’s so cute and perfect for the nicu she will be able to wear clothes soon so I will be buying more colors so she can switch into another onesie!!

Morgandy
Luxie Charm

I love it when you get exactly what you are expecting!

Mindy
Luxie Charm
Super Soft

Amazingly soft and so adorable

Kaylee Zulucki
Comfy Gray Zippered Baby Romper

Great quality and pretty colors!!

Morgandy
Luxie Charm
Soft, beautiful Onesie!

These onesies are so soft and well made! We took our daughter home from the NICU wearing her little outfit...so cute! We would highly recommend :)

Sara Wallen
Gift for Good

as expected, feels soft and color matches picture

Maggie
Luxie Charm

Super cute PJ for our little one in the NICU.

almerahsmom
Luxie Charm
Perfect for Our NICU Journey

Finding the right clothing for my baby during our NICU stay was challenging until I discovered these amazing outfits. The fabric is so gentle, and it doesn’t irritate my baby's skin at all. The designs make it incredibly easy for the staff to access monitors and IVs without any hassle. The NICU staff have praised these clothes for their practicality, which gives me confidence that I’m making the right choice for my baby. Highly recommend!

Christina
Berry Red Zippered Baby Romper